Carve Your Destiny receives first mainstream press coverage!

Carve Your Destiny received its first mainstream press coverage on August 13, 2009 when it was featured in the popular Indian newspaper Mid-day’s Delhi edition. You can read the online edition here!

Get Involved!

This is a proposition to invite able, hard working and committed individuals to work with me and become involved in the promotional campaign of the documentary film being developed by me to research the qualities of the super successful. While the film is still not complete, I am now planning to build a well structured promotional campaign for the film so that it receives the public awareness it deserves before it is finally out in the market. Since the film will now involve international personalities as well, it is no longer geographically restricted to India and will be released in other countries as well. Therefore, I am inviting volunteers from all over the globe to work with me in the promotional campaign. The introduction of the film, the potential impact, the commercial viability, the promotional objectives and the benefits for volunteers have been mentioned in this note. Therefore if you are interested, please read on:

INTRODUCTION

For those who are still not aware about the documentary film I am developing, kindly let me introduce it and the concept. I am in the process of developing a film that intends to gain insight into what one requires to be a super achiever in life. For this film I have already interviewed some of the most well known personalities in India and intend to interview many more. I am making this film for people who go through life trying to figure out what it takes to be successful and always get vague answers like “luck” or “hard work” from the environment around them. You don’t learn how to be successful by listening to someone who isn’t. The most proven path to becoming successful is listening to what successful people have to say, studying their teachings and emulating what they have done.

Here is my facebook group for the film where you can see the videos and pictures uploaded from interviews so far.

http://www.facebook.com/group.php?gid=30492130689

These are the people I have interviewed till now.

Kiran Bedi– Widely respected former police officer, social activist and Television personality

Deepak Puri- Chairman of Moser Baer, the second largest optical media manufacturer in the world)

Kiran Mazumdar Shaw – Founder of Biocon, the largest Biotechnology company in India

Sushil Kumar – Olympic Medal Winner (Beijing Olympics)

Som Mittall – President of NASSCOM (Largest association of Software and Service companies in India)

Jatin Das – Renowned Painter

Vinod Dua – One of the most well known TV presenters in India

Shiv Khera – Internationally renowned motivator and best selling author

I intend to interview some more individuals in India as well as abroad for global appeal.

With Mr. Som Mittal, President of NASSCOM, the largest Software companies association in India

Potential Impact of the film:

This documentary is unique in the sense that it is the first time that several influential appear together in a documentary film and educate the viewer on the mentality one requires for being successful. There may be have been documentaries with similar ideas but what sets this film apart is the fact that all the interviewees are extremely well known and successful in their own fields. Also, the issues discussed by these individuals are highly practical in nature instead of spiritual or metaphysical talk.

There have been books published on these topics before and the books offer very solid advice as well. However, a documentary has the potential to impact individuals on a wide scale simply due to the fact that the message conveyed is through a visual medium and therefore appealing to much of the population which prefers to “watch” rather than read. The internet age has also ensured the rapid circulation of a documentary or a video message all over the world within a short span of time.

The impact of the documentary will also be global. The interest in this film shown by people abroad has been very encouraging and has convinced me that it is not just Indians but the entire world that will be interested in this film. For further global appeal I also intend to interview a few international personalities and am currently scouting for sponsors for my international visits.

With Ekta Chowdhry, Miss India Universe 2009

Commercial Viability:

The objective of this film is to educate people all over the world about the mentality one requires for success. This goal can only be achieved through commercialization of the film. Commercialization makes it possible to achieve maximum penetration.

Due to interest shown in this film by people in India and abroad, it is evident the market for this film is global. For a global market, the most effective marketing medium is the internet. The internet is the most cost effective and powerful medium to market the documentary and get maximum returns.

In 2006, a documentary called “The Secret” was released and marketed entirely through the internet through an intense viral marketing campaign. The subject matter of the Secret was “The law of attraction” which basically talked about how individuals attract things they think about the most. The documentary was rejected by the TV channel it was made for because according to the, the number of viewers wouldn’t be high. But this film went on to create history by becoming of the most commercially successful documentaries ever because of an extremely well planned viral marketing campaign on the Internet.

The Success of the Secret has proved that one does not need to have a Hollywood sized budget and spend money on expensive advertisements in order to promote their film. By developing a well planned viral marketing campaign, the documentary I am in the process of making can go on to achieve its goal of educating people all over the world on the qualities required for success. It will also fetch high returns for those who invest in this film, especially in the early stages.

With Kiran Bedi, widely respected former police officer, social activist and TV personality

Objectives and benefits for Volunteers:

1) Volunteers are expected to help with as many of the 5 current objectives we have in mind for our film. The objectives have been listed below after this section.

2) Volunteers don’t have any obligation to definitely complete work if they are busy with something else, but of course, whoever puts in the most effort, gets the maximum benefit.

3) The benefit would be in proportion to the effort they put in. People who put in regular and sustained effort will have it attested in their CV/Résumé by me that they were involved in helping with the promotion of this film. When this film becomes an international success, having those credentials in the Résumé would be immensely helpful.

4) Additionally, if you are able to bring in investors, you would again receive some stake in the film for helping bring in investors. Please keep in mind, the stake would probably not be big. It is simply a token of my appreciation for the efforts you put in so that when the film profits, so does everyone who helped genuinely. Of course, the size of stake would still be in proportion to the investment money you can bring in.

With Dr. Kiran Bedi, perhaps the most respected female police officer in India

List of Current promotional Objectives:

Objective 1

a) I would be involved in delivering several talks and motivational seminars in India or internationally as a part of my promotional campaign for the film. Our objective is to find event management companies who would sponsor my visits and organize my events.

b) The benefit these event management companies would have is that they would get to associate themselves with my film. In fact any company that associates with the film in one way or the other will benefit tremendously. The benefit they would get from the association is their names maybe be mentioned in promotional materials for the film. When this film becomes a huge success, these companies would gain tremendous brand visibility.

Please note that all my international visits would require sponsors as well. If you can help in arranging the events and sponsors, please contact me.

Objective 2

Our second objective is to contact people in the media and get maximum possible media coverage. We will be giving interviews to people who run newsletters, magazines, radio, regional television stations and eventually when the film gets popular we can appear on national TV as well. Please contact me if you can arrange for any sort of media
coverage that is possible right now.

Objective 3

Our third objective is to find reasonably FAMOUS international personalities to be interviewed for the film. Having famous international people in our film would give us tremendous exposure and greatly increase interest in the film in America and the world. If you have any contacts through which you can set up interviews with such people, that would really be helpful. As already mentioned, I also need sponsors for my international visits.

Objective 4

The 4th objective is getting in touch with marketing experts in order to come up with a concrete viral marketing plan to rapidly promote the film without spending much money. If you know someone please introduce me to them. If you have your own ideas, please suggest them.

Objective 5

Our fifth and perhaps the most important objective is to find investors for the film. This film is going to be extremely commercially viable. The success of the movie “The Secret” has demonstrated the fact that an interesting topic along with viral marketing techniques can lead to tremendous commercial success. If the investors invest in such a film at an early stage, they would get tremendous returns. I will prepare a proper business plan and mail it to you which you can float to prospective investors once they show interest. We do not always require huge investors. People can invest as little as $100. The share of the profit they would get would be in proportion to the money they invest.

CONCLUSION

The international commercial viability of this film is evident. Individuals regularly involved in the promotional campaign for this film will benefit in terms of the official acknowledgement I give for their help which will be tremendously helpful in the future because of the prestige involved in being associated with the documentary. Those who bring in investors will also receive a stake in the company so that they too benefit when the movie turns profitable. The list of promotional objectives have been mentioned in this note. Interested individuals who believe they can be of help can email me at anubhav101@gmail.com

Kateřina Brodská interviews Anubhav Srivastava

Kateřina Brodská is a young Czech lady currently studying in France who found my story very inspiring and wanted to conduct an interview about my story. Here is the the interview in its entirety.

Kateřina: Can you tell me some basic things about yourself, your family, your hobbies and interests, and about the environment/place you grew up?

Anubhav: I was born on March 9, 1986 in a city called Allahabad in India. We moved to New Delhi when I was two years old and I have lived there ever since. My family consists of my father who is a senior government official, my mother who chose to be a housewife to take care of her children despite being highly educated, my brother and myself.

I do not have many “hobbies” these days I am devoting most of my time to this project. However, since I am so passionate about this project and don’t feel tired working on it, I believe creating this film and getting myself involved in all aspects of its creation is my biggest hobby. I do like to read books and watch movies when I get time as well.

I grew up in a government provided housing for our family and we lived in apartments where our neighbors were fellow government officials and their children. The environment in which I grew up is typical of the Indian middle class in urban areas. In the late 80’s most parents wanted their children to grow up to become government officials themselves. However, I always knew I wanted to do something different and make an impact on the world one way or the other. I believe most people harbor such fantasies in their childhood and I was no exception. However, as I grew up the environment around me started making me believe that my dreams were unachievable. I was still quite young and had an impressionable mind and so I went through my teenage years with a pessimistic approach to life. I believed that I had a very hard life ahead of me after my school years. At the same time, I was not passionate about the “usual” career choices. I was not passionate about becoming a doctor, lawyer, engineer or even a multinational executive. While all these were very important fields, they were too monotonous for me. Since my future sounded very unexciting at that point, I adopted a rather laid back attitude towards life and did not pay much attention in high school when it mattered the most despite being a very good student in the past.

Kateřina : What university do you attend?

Anubhav: I currently attend Western International University which is an American accredited institution in New Delhi, India.

Kateřina : What subjects do you study?

Anubhav : I am pursuing my Bachelors in Business Administration with a specialization in Finance which is kind of ironic since most people feel I should be doing something related to Media studies as I am involved in creating a film. However, I treat this film as an entrepreneurial project in itself and having a background in Finance is important for any serious entrepreneur.

Kateřina: Why did you choose that school and the subjects?

Anubhav: I chose to study in Western International University because I intended to transfer to an institution in USA as transferring of credits from Indian colleges to American universities is usually very hard. Since WIU is accredited by the American board, transferring to American institutions would have been very simple. However, ultimately I chose not to transfer and graduate in India itself once I came up with the idea for the documentary.

Kateřina : What are your most interesting or most important experiences and achievements up to now?

Anubhav : Creating this documentary on the qualities of super achievers has been perhaps the greatest experience I have had in my life. I never thought I would meet people I idolized as a child and interact with them on a one to one basis. There are also some people who I met personally but who couldn’t appear in the film, such as Dr. APJ Abdul Kalam, the former president of India and Kapil Dev, one of the famous sportsmen in the country. But I have no regrets, meeting these people has been a great experience as well. It has absolutely been my biggest achievement so far. My next big achievement will be when I make this film a global success.

Kateřina: What are the things you have done so far that you are really proud of?

Anubhav : My film and the fact that I have made my parents very happy is something I am really proud of. I have been somewhat of a rebel during my teenage years and didn’t always make them happy. However, today, when people congratulate them on my achievement, it makes them proud and that is the biggest source of pride for me. Apart from that, I am also proud that I once led my team to a win single handedly in a game of cricket :P

Kateřina : Let’s talk about your latest great achievement, the film. Please introduce it in a few words.

Anubhav : I am developing this documentary to gain insight into what one requires to be a super achiever in life. For this film I have already interviewed some of the most well known personalities in India and intend to interview many more in India and even abroad. I am making this film for people who go through life trying to figure out what it takes to be successful and always get vague answers or pessimistic answers from everyone around them. You don’t learn how to be successful by listening to someone who isn’t. The most proven path to becoming successful is listening to what successful people have to say, studying their teachings and emulating what they have done.

This is exactly the reason I am creating this film. I want people to learn from the super successful, listen to what they have to say, apply whatever they have learnt from these individuals and go on to become achievers themselves.

Kateřina : Why and when did you get an idea to make the film?

Anubhav: Our institution was going to take part an international inter university competition and I came up with the idea for this project in mid 2007 when I was only 21. I felt that the project could be revolutionary in quite a few ways and with the support of the institution, we would definitely create a major impact in the competition. However, the project was rejected as it was not considered feasible. It was then that I decided to create this film on my own. I did it to prove that what the large group of people involved in the competition thought was infeasible could in fact be accomplished by one individual alone. In retrospect, this rejection has been my biggest blessing in disguise. A project that was rejected for a university competition will now go on to make an impact globally.

Kateřina: The work you have done makes me think of the work of Napoleon Hill. Were you inspired by this personality?

Anubhav: Napoleon Hill’s book Think and Grow Rich changed my life. In fact I said in the beginning of this interview, that I was misguided as teenager. A couple of years after high school, I read this book and it got me on the track of winning.

I was very inspired after reading the work of Napoleon Hill. I realized if I wanted to make a difference in the world, I should listen to those who have already done it, not those who haven’t. I began gathering information on the lives of the most successful people in the world. I began studying quotations attributed to these people. I studied several statements quoted by people and realized that the size of my dreams was irrelevant. Size did not determine whether or not a dream could be achieved, it was belief that determined it. If I wanted to become like these people, I should study, absorb and most importantly IMPLEMENT what they said. This is exactly what I have done.

Kateřina : What other inspiration did you have?

Anubhav: After reading the book I started studying about the lives of a lot of other successful people. But perhaps my biggest inspiration has been studying the life of Arnold Schwarzenegger. Now I am not a fan of Arnold for his muscles, I admire the man because he truly signifies what one can achieve if they believe in themselves. As a skinny 15 year old he announced he was going to be the greatest bodybuilder in the world, everyone around him laughed at him but he kept his sights at the goal and became Mr. Universe at the age of 20. When he said he was going to be world’s biggest movie star, everyone laughed at him again. The agents made fun of his name, his accent and told him he was never going to make it big. He went on to become the world’s most commercially successful movie star of his time. When he decided to enter politics, people felt he would never be taken seriously in politics. He then became the governor of California. The US constitution currently does not allow foreign born citizens to run for president. But if anyone thinks that is going to discourage Schwarzenegger, they just don’t know the man.

Another person who has earned tremendous respect from me is Barack Obama. This is a man most people had never heard of until 2007. This man rose from obscurity to become the president of the most powerful nation in the world. This is a nation that had never elected a non white person as president before. Nobody believed it was possible for Barack Obama to win the Democratic Nomination, let alone the Presidential election. He could have chosen to defeat himself in his mind by assuming he would never win, but he didn’t. He believed he could win, so he put in the effort. He campaigned tirelessly across America for almost two years. He raised money from the grassroots, when others only sought to raise money from big donators. Others thought this was a bad strategy but this strategy raised the highest amount of money for his campaign in the history of the presidential elections. But perhaps his biggest achievement is inspiring an entire nation into believing THEY CAN. When people know they can, they probably will.

Kateřina : How did you search for the contact information of the successful people?

Anubhav: As a person with no contacts in the media, my primary source was the internet. Even finding the contact information is quite a bit of struggle. I have probably sent a 100 emails to addresses where I never received a reply. Sometimes I am lucky and the person replies back. I found some people’s contact info on their website, I had to approach others through their secretaries or PR people. Mostly I hear no outright, sometimes secretaries ask me what media outlet I belong to and when I say I am independent, my requests are turned down. There have also been times when it looks like I will get an interview, only for the request to be delayed for months and finally turned down.

Kateřina : You had to face a lot of rejection. How did you handle it and what helped you keep on going when it was really hard?

Anubhav: As I have mentioned before, most people I approach reject me. This is the reason why the project has taken so much time but for me it’s all worth it. Between January 2008 and May 2008, I could not secure a single interview and was rejected more than 20 times. Between November 2008 and February 2009, I again had to endure much struggle. Recently, I set up an interview with a well known personality only to see it postponed for the third time straight. These things sometimes do discourage me but I manage to keep on going because I haven’t considered losing as an option. I know I have to make this film a reality and a global success no matter what. I know what this film can do for people and I know what this film can do for me. No great thing has ever been achieved easily and if I desire to achieve it, I know I have to be prepared to deal with these setbacks. A very famous man once stated, “Many of life’s failures are people who didn’t realize how close they were to success when they gave up.” I know I am not going to be one of them and it’s because of my unwillingness to quit, that I have managed to get the interviews I have conducted so far. People sometimes ask me what “contacts” I am using. If only they were aware of the kind of effort I usually put in secure an interview that lasts a mere 30 minutes…

Kateřina : What was the attitude of the people who accepted to be interviewed towards you like in general? What did they think of your idea?

Anubhav: The attitudes of these people were varied. Some people such as Kiran Bedi and Kiran Mazumdar Shaw felt that my idea was great and commended my work. Some others were somewhat skeptical (and rightfully) when the 22 year old guy with no film background sitting in front of them told them that his objective was to make this film create an impact globally. My next challenge is to prove to them that I will walk the talk.

Kateřina : You probably won’t want to tell me all the lessons your interviewees have shared, because it is the object of the film itself… Will you share at least one important thought?

Anubhav: Everything comes down to self belief. The only limits we have are the ones we set on our selves. Once we are convinced about an idea or a goal, we automatically win half the battle. This is because only people who believe that their goal is possible will ever put in the effort to make it a reality. For those who are convinced about their goal, rejections and setbacks do not matter because they believe sooner or later they will emerge victorious. However, the person who does not believe in himself or his goals will probably quit after a few failures because he has convinced himself that the idea will not work. To quote an English proverb, “Life’s battles do not always go to the stronger or the faster man. But sooner or later, the man who wins is the man who believes he can.”

Kateřina : How would you rate your film yourself? Is it what you had in mind?

Anubhav: I think from a technical point of view, there is still a lot I need to work upon. The videos that I have uploaded are only to give people a glimpse into the film. When the film finally comes out, it will be on par with most internationally successful documentaries. As far as the size of the project goes, I have beaten my own expectations in terms of how far I thought I would get when I started initially. Over all, I would rate the work on my film as of now a 7 on 10. By the time the film will be out, it will be 9.9 in terms of my standards.

Kateřina: What is your next step? How do you want to promote it?

Anubhav: I have decided to increase the scale at which I was making the film. After seeing the great international response to my videos which featured only Indian personalities, I am convinced that this film will be viable abroad as well. Of course this means I need to step up my efforts and expand my network. I was a one man team till now, which is probably the reason this took so much time but now I am actively building a team of volunteers to accomplish new goals.

I plan to speak at colleges, schools and events all over India. Despite this, I am aware of the limitations of the “public speaking only” approach. For a global market, the most effective marketing medium is the internet. The internet is the most cost effective and powerful medium to market the documentary and get maximum returns. In 2006, a documentary called “The Secret” was released and marketed entirely through the internet through an intense viral marketing campaign. The subject matter of the Secret was “The law of attraction” which basically talked about how individuals attract things they think about the most. The documentary was rejected by the TV channel it was made for because according to the, the number of viewers wouldn’t be high. But this film went on to create history by becoming of the most commercially successful documentaries ever because of an extremely well planned viral marketing campaign on the Internet.

The Success of the Secret has proved that one does not need to have a Hollywood sized budget and spend money on expensive advertisements in order to promote their film. By developing a well planned viral marketing campaign, the documentary I am in the process of making can go on to achieve its goal of educating people all over the world on the qualities required for success.

Kateřina: I understand that you want to continue interviewing successful people internationally. Can you give me a hint what persons you have in mind, or at least which countries you would like to go to?

Anubhav: I will not take any names as of now but they have to be extremely well renowned names as an international trip is very costly and I need someone to sponsor my international visits. I plan to go to countries such as USA, UK, Australia and maybe even France

Kateřina What are your further goals and ideas for the future?

Anubhav: I always believe that one should keep their mission fixed but their approaches flexible. My mission is to create a significant impact in the world one way or the other, whatever it might be. My approaches to this could be several. It maybe in the film field or it might be in the business world. As of now my absolute focus is my documentary. Once it becomes a success, I will finalize the path I choose to achieve my mission and not waiver from it. Whatever field I choose, I will strive to reach the top in that field.

Kateřina: Will you give me an interview in five and ten years to check how it is going? :-)

Anubhav: Yes, but please be prepared to have your appointment postponed a few times! :-)

The story behind the film

My name is Anubhav Srivastava, a 23 year old from New Delhi, India and I am in the process of developing a film that intends to gain insight into what one requires to be a super achiever in life. For this film I have already interviewed some of the most well known personalities in India and intend to interview many more. I am making this film for people who go through life trying to figure out what it takes to be successful and always get vague answers like “luck” or “hard work” from the environment around them. You don’t learn how to be successful by listening to someone who isn’t. The most proven path to becoming successful is listening to what successful people have to say, studying their teachings and emulating what they have done.

This is exactly the reason I am creating this film. I want people to learn from the super successful, listen to what they have to say, apply whatever they have learnt from these individuals and go on to become achievers themselves. The more people that acquire the “achiever mentality”, the more beneficial it is to humanity in general because we become more productive and progress faster than ever before.

My Story: I came up with the idea for this project in mid 2007 for an annual inter university competition I was extremely excited about. I truly felt that the project could be revolutionary in quite a few ways and with the support of the institution, we would definitely create a major impact in the competition. However, over the next two months the projected was rejected before it could even be implemented. I was told the project was “just not feasible.”

I resolved to create the documentary independently, without anyone’s support. When I announced I would be creating this film on my own, everyone around me thought I was daydreaming. People around me gave me all the reasons why I couldn’t succeed in my endeavor. How could I create the film absolutely on my own when even the college felt the project was not feasible? Why would these personalities waste their time on an initiative that sounds huge to be executed by a single person and that too a 22 year old? How could I interview these people without having any contacts? I was laughed at behind my back and criticized for daring to dream of something so big.

However, I looked at it differently. So what if everyone thought it was impossible, it didn’t matter to me at all. Whether a thing is possible or impossible is not a fact, rather it is simply an opinion conceived in the mind. People who consider something as impossible are never able to achieve it because have already defeated themselves in their mind. They simply don’t put in the effort to make that thing happen because they are convinced it won’t work anyway. Of course, when they begin with this premise, there is no surprise as to why they don’t make things happen. I knew if I thought of it as possible, I would eventually come up with ways to make it a reality. The greatest opportunities are usually ones that no one else sees as opportunities.

Therefore, I began working on this film with virtually no encouragement and armed with nothing more than a conviction in this idea. I faced one rejection after another until I got a breakthrough in the form of Kiran Bedi, India’s most decorated IPS officer. This was the defining moment for me because it convinced me that what everyone else thought was impossible could in fact happen. If someone of Kiran Bedi’s stature could see something in me, it was only a matter of time before another famous personality would agree for an interview.

So how did everyone react when I got the interview? People were surprised but felt I simply got lucky and the criticism did not stop. However, it didn’t bother me anymore. As long as a person is alive, he or she is going to be criticized. The only time one can have the “privilege” of not being criticized is at the time of their funeral.

The going didn’t get easier even after Kiran Bedi’s interview. I faced one rejection after another from several well known personalities’ offices. However, but instead of being discouraged by them, I analyzed why I was rejected, made apt changes and tried again. Between January 2008 and May 2008, I could not secure a single interview and was rejected more than 20 times. Although it was disappointing, it couldn’t deter my spirit. A very famous man once stated, “Many of life’s failures are people who didn’t realize how close they were to success when they gave up.” I knew I didn’t want to be one of them. So I kept on trying, kept getting knocked back but always managed to get back up.

However, the perseverance did pay off. Dr. Kiran Mazumdar Shaw, the founder of Biocon, the largest biotechnology company in India granted me an interview. Similar struggles lay ahead but because I kept changing my approach and never gave up. Interestingly, at this point, many of the same people who doubted me asked me what “contacts” I was using to meet these personalities. Till date, I have managed to get interviews from the following people.

Dr. Kiran Bedi (Public work)

Mr. Deepak Puri, the chairman of Moser Baer, (Business)

Dr. Kiran Mazumdar Shaw – Chairperson of Biocon, recipient of Padma Bhushan (Business)

Mr. Som Mittal- Former MD of HP and president of NASSCOM. (Business)

Mr. Sushil Kumar, the Bronze medalist at the Beijing Olympics – 2008 (Sport)

Mr. Jatin Das: Renowned painter (Arts)

Mr. Vinod Dua – Eminent TV journalist and Padma Shri winner (Media)

Mr. Shiv Khera – Internationally renowned author and motivator

Mrs. Sheila Dixit – The third time re-elected Chief Minister(equivalent to Governor) of Delhi, the capital of India

Ms. Ekta Chowdhry – Miss India Universe 2009

Potential Impact of the Film

This documentary is unique in the sense that it is the first time that several influential appear together in a documentary film and educate the viewer on the mentality one requires for being successful. There may be have been documentaries with similar ideas but what sets this film apart is the fact that all the interviewees are extremely well known and successful in their own fields instead of being “self help” gurus. Also, the issues discussed by these individuals are highly practical in nature instead of spiritual or metaphysical talk.

There have been books published on these topics before and the books offer very solid advice as well. However, a documentary has the potential to impact individuals on a wide scale simply due to the fact that the message conveyed is through a visual medium and therefore appealing to much of the population which prefers to “watch” rather than read. The internet age has also ensured the rapid circulation of a documentary or a video message all over the world within a short span of time.

The impact of the documentary will also be global. The interest in this film shown by people abroad has been very encouraging and has convinced me that it is not just Indians but the entire world that will be interested in this film. For further global appeal I also intend to interview a few international personalities and am currently scouting for sponsors for my international visits

.

Commercial Viability

The objective of this film is to educate people all over the world about the mentality one requires for success. This goal can only be achieved through commercialization of the film. Commercialization makes it possible to achieve maximum penetration.

Due to interest shown in this film by people in India and abroad, it is evident the market for this film is global. For a global market, the most effective marketing medium is the internet. The internet is the most cost effective and powerful medium to market the documentary and get maximum returns.

In 2006, a documentary called “The Secret” was released and marketed entirely through the internet through an intense viral marketing campaign. The subject matter of the Secret was “The law of attraction” which basically talked about how individuals attract things they think about the most. The documentary was rejected by the TV channel it was made for because according to the, the number of viewers wouldn’t be high. But this film went on to create history by becoming of the most commercially successful documentaries ever because of an extremely well planned viral marketing campaign on the Internet.

The Success of the Secret has proved that one does not need to have a Hollywood sized budget and spend money on expensive advertisements in order to promote their film. By developing a well planned viral marketing campaign, the documentary I am in the process of making can go on to achieve its goal of educating people all over the world on the qualities required for success. It will also fetch high returns for those who invest in this film, especially in the early stages. If you wish to know more about the commercial viability of this documentary, please send me an email at anubhav101@gmail.com

The Road Ahead ….

It has been a long time I have been making this documentary. In fact, the time period of the making of the film will be evident through the slow changes in my physical appearance! Yet, I am as passionate, determined, motivated and dedicated to this film today as I was when I first started. The experience of making this film has been absolutely incredible for me. In fact, during my interactions with the interviewees, I came across a very interesting observation. The principles that were practiced by these individuals to achieve success in their field were the same as the ones I was applying to make this documentary become a reality. Many of these personalities were criticized and doubted in their initial years but because their high degree of self belief, they withstood the criticism and continued to pursue their goals in the face of adversity. The desire to do outstanding work was much greater than the fear of failure. They kept on persevering despite obstacles in their way. The journey was filled with highs and lows, but ultimately, they reached their destination because they never stopped moving towards it.

The interactions I have had have convinced me that emulating what these people have done is going to help me achieve my life goals beyond this documentary as well. It would be an interesting experiment for me to see if I could reach the heights I aspire for by following these individuals. Once I achieve my objective of making this film create a global impact, I intend to move on to my next objective which is to be an entrepreneur. Although I am not entirely certain about what sector I would enter, I am constantly trying to study areas that are largely unexploited but have massive potential. The pioneering companies of the world have been able to become so because their founders spotted opportunity in a sector when everyone else ignored it. I want my life to be an experiment to prove that what was stated in the film was true. Hopefully 10 years from now, through my work I would be able to convert the skeptics into believers as well. Life is not predictable so I can never say anything with certainty but I am definitely going to keep on trying as long as I can.

Anubhav Srivastava

Mobile Number: +919868889977

Email: anubhav101@gmail.com